Pop Up Store at Holland Park!

Sumarie hosted last week a Pop Up Store in Holland Park, at the Chic and Seek Boutique! We had a lot of fun at the opening party and it was great to meet so many new customers throughout the weekend. To get a feel of the amazing vibe, have a look at the pictures of our super-chic display!

How to Travel Light: Key Tips For Holiday Packing!

We all know that last-minute holiday panic that consists of ten bikinis, six pairs of shoes and a drawer full of make-up versus one, modest-sized suitcase. But while many of us would love to breezily skip through customs with nothing more than fake tan weighing us down, travelling light is harder than it looks...

•  Divide and Rule

One rule to ensure everything fits is when you have your selection laid out on your bed, just cut it in half. Drastic, but it forces you to focus and just remember all the items you have taken on holiday before and never worn. You feel different on holiday and being comfortable and feeling special are what's important: concentrate on items that help you do this.

• Think what and where

Consider everything you might be doing (tennis? posh dinners? hiking? swimming? city explorations?). Anything that doesn't have a specific use doesn't need to come without you.

•  Colour code your clothes

Look at everything and choose items based on the fact they will work with lots of other items. 

• Dress for success

Dresses are very hard-working and also scream "holiday glamour" - a good choice for slimming down that suitcase. In the day, wear with flats, beach with flip flops and sunglasses, then use the same piece by night with heels and lipstick. Easy travelling = sorted.

• Slip in some scarves

Scarves add very little to your load and will multi-task on holiday like a pro. Use to double over as a mini skirt on the beach, as a cover up over a bikini en-route to the bar, turban style on your head to protect hair during serious sun bathing and, of course, conventionally around your neck to brighten up a plain top or protect shoulders from sun during lunchtime.

• Say yes to swimwear!

Ideally take a costume if you want to seriously swim, dive or snorkel - and as many bikinis as you love: after all, they only take up a tiny bit of space!

*Source: http://www.stylist.co.uk/

Chase the Sun Shoot: Sneak Peek

Sumarie means life style. Sumarie means strong women, striving to succeed. Sumarie means being functional, but very, very chic. This is the story behind our brand, the same story as the one told in the stunning "Follow The Sun" shoot, that took place last month in New York City.

Sumarie Red Fringed Bikini looks great on Top Model Traci!

Swimwear Color Tips

A couple of weeks ago we gave you some detailed advice on how to choose your bikinis depending of your body shape. But another hugely important factor is your skin tone and what colors, among the hundreds of options, make you stand out and look smokin' hot! Here are our tips:

Skin Tone: pale or ivory skin with black or chestnut brown hair
Do: white, black
Don't: beige, orange, gold and pastels

http://www.sumarie.com/spring.php

Skin Tone: medium to dark brown skin with dark eyes and hair
Do: bold colors like turquoise, emerald greens, ruby reds and amethyst purples
Don't: earth tones and pastels

http://www.sumarie.com/high.php

Skin Tone: pale or pinkish skin with natural blonde or light brown hair and light-colored eyes
Do: sorbet (e.g. Fruit colors), cinnamon, silver and baby blue shades
Don't: black and orange

http://www.bluefly.com/Red-Carter-light-blue-solid-hipster-bikini-bottom/p/319056901/detail.fly

Skin Tone: peach or freckled creamy white skin with golden or light red hair and blue or green eyes.
Do: lime or apple greens, mocha or cinnamon browns or melontones
Don't: darker, duller hues.

http://www1.bloomingdales.com/shop/product/shoshanna-neon-green-halter-bikini-top-neon-green-trim-bikini-bottom?ID=697608

Sumarie News: Fashion Bust Feature

"Black and white is the timeless fashion colour combo, offering classic elegance and, this season, a totally on-trend look. Monochrome colour blocking, prints and patterns are big news on the high street for summer 2014, and nowhere is this more in evidence than swimwear."

In the latest photo shoot on www.fashion-bust.com, Caught in a Trap, some of the best seasonal swimwear pieces in black and white have been picked and brought all together by stylist Emma Lightbown and photographer James Lightbown.

Sumarie, specialized in monochrome and colour block palettes, was featured with Jane Bikini Top and Bilinda Bottoms: two of the best sellers of Classic Collection!

Sumarie at Brown Thomas' Swimwear Event!

A couple of snapshots from last week's swimwear event at Brown Thomas, Dublin. The models in Marie bikini and Chrysler swimsuit look fabulous!!

How to Choose the Perfect Bikini

Marie Su, the creative brains behind SUMARIE couture swimwear has a wealth of fashion knowledge, especially when it comes to bikinis and swimsuits! Here is some advice from Marie Su on finding your perfect swimwear.

Looking fabulous and feeling confident in a bikini is not about having the perfect figure, but having the perfect bikini for your body.

Tip 1: Know your body

1. STRAIGHT- TUBE shape. Okay, you don't have curves. No problem. Choose a bathing suit that adds emphasis to your hip and bust area. A bathing suit with ruffles, ties or other embellishments will work perfectly.
2. HOURGLASS-CURVE shape. You have a curvy upper and lower body. Look for swimsuits with adjustable straps and halter-tops. Wear a bikini with matching top and bottoms or solid colours. One-piece swimwear is also a flattering option.
3. APPLE- BUSTY shape. If you have this body, you have a larger upper-body and fuller breasts. Buy swimwear with straps and patterns. Also consider a halter-top style swimsuit. Make sure the swimsuit provides added breast support.
4. PEAR-BIGGER HIPS shape. In this instance, you carry more weight in the hips, thighs and legs. What you want to do is draw attention above the waist. Buy a swimsuit with a lower neckline. Also look for bright colours on the top of the swimsuit.

Tip 2: Find a bikini or swimsuit that accentuates your best assets

What are your best assets? Do you love your curvaceous hips? Or possibly your slim midriff? How about your large breasts? Be truthful with yourself, although we all find it difficult at times, we should all love our bodies. Which is your favourite part?

Now, do you have a 'problem' area? A tummy that you would rather not have on show, or possibly a bigger bottom than you would like? We all have areas that we are self-conscious of and they need to also be included in the criteria for our swimwear search.

There are many elements to the perfect bikini or swimsuit, the cut and style are both very important, however let's not forget the following key elements:

Colour

Bright colours will draw attention; use these to cover your best assets.

Dark solid colours if you have part of your body you are self-conscious about; then use dark solid colours for this area.

Pattern

Large pattern designs create a fantastic visual illusion making something look larger than it actually is. For example, they would be the perfect solution to if you want to make smaller breasts look larger. Of course, large pattern designs should be avoided if you would like to make something look smaller.

Small pattern designs are very subtle and be used to 'hide' small problem areas by detracting attention from them {such as your midriff}.

Style

Bikini Bras for smaller breasts – padded bikini bras will add volume to your chest area should you wish. Or for a simple look, opt for small bikini bras with less 'coverage' so not to swamp a small chest.

Bikini bras for bigger breasts – a supportive structure and wider straps to ensure that you feel comfortable and secure in your bikini. Avoid string bikinis unless you are sufficiently firm across the chest.

Bikinis for a smaller bottom – a Brazilian cut bikini bottom is a fabulous option for a smaller bottom. They cut higher across the bottoms giving you more shape. Horizontal stripes are also a good option to give the visual illusion of width and depth to your bottom.

Bikinis for a larger bottom – a stylish and chic look, opt for French knicker cut bottoms which offer coverage without drawing attention to the area. Please do not opt for bottoms with attached skirts as the extra fabric adds inches.

Other things to consider

Embellishments, bows and brooches will draw attention to the area that they are place. A beautiful bow at the centre of a bikini top will highlight your stunning cleavage, or maybe you are proud of your slim hips? A bow placed on the hip with draw attention to them.

Still not sure if a bikini is for you? SUMARIE offers an exciting range of swimsuits and monokinis, all of which offer you the subtle coverage you wish for, whilst ensuring that you remain irresistibly chic beside the pool.

The joy of finding your perfect bikini or swimsuit; is choosing a few key accessories to enhance it. This may be a beautiful beach bag to hold your lotion and books, or possibly a fashionable kaftan that will see you move from the beach to the beach bar with stylish ease.

From Thailand with Love

Some more pics from that corner of paradise on the other side of the world called Koh Samui!

After a beautiful morning on a boat discovering the natural beauty of the Gulf of Thailand, Marie and her friend Dina spent a relaxing afternoon by the pool, nibbling fresh fruit and delicious tropical drinks. 
It's SUMARIE's lifestyle: the perfect balance between comfort and adventure. 

Look at the other gorgeous pictures by following this link http://wherethelifeissumarie.blogspot.co.uk/2014/03/postcard-from-koh-samui.html

Postcard from... Koh Samui!

After months of hard work our boss Marie Su went on a well-deserved spring-break to Koh Samui, heavenly tropical island in the south of Thailand.
Getting tanned in the warm sun, walking on the white sand, having dinner on the beach, breathing the salty air and, oh, that silence...  We can only imagine how great it must be to enjoy that piece of paradise!

Sumarie at Dolci Follie and Petits Bisous

Spring is slowly getting close and swimwear is finally taking over London's shops, including Sumarie SS14 and Classic Collection! Last week I paid a visit to two of our favourite stores: Dolci Follie in Notting Hill and Petits Bisous in South Kensigton, and I had the pleasure to find all the Sumarie pieces in the spotlight, beautifully hanged. 

Check out the super-stylish mannequin Petits Bisous dedicated to Sumarie Jane Push Up Top and Belinda Bottoms!

You can find Sumarie on sale online by following these links http://dolcifollie.co.uk/ http://www.petitsbisous.com/

Alessandra 

Black leather: limited edition

Have you ever considered a leather bikini? Sumarie limited edition leather rage will be soon available on sumarie.com!

Check out one of our hottest pieces, photographed here in a Polaroid style shoot by great Dean Avisar.