Sumarie Spotted

Sumarie Spotted

SUMARIE has had some exciting press recently and we are thrilled to see ladies wearing pieces that they look incredible in. 

From top to bottom:

Jourdan Dunn in Red Falling Water Bikini in Dubai

Louise Thompson in Versailles Bikini

Katherine Swimsuit featured in Voir Magazine

Jane Swimsuit on Lily Cole in Glamour Italia

Black & White Chrysler Swimsuit at the UK Clothes Show Live 2014

Rosie Fortescue packing Black Falling water Bikini for her Holiday

Sumarie Success - Odyssey Boutique in Edinburgh

Sumarie Stocked by Odyssey Boutique in Edinburgh

Amazing Autumn/Winter for Sumarie

We have had a truly exciting month at SUMARIE and have so much great news to share. It has been an amazing Autumn for us and we can't wait to finish off the year with a bang.  Supporting Marine Welfare A positive Autumn has begun for SUMARIE where we became a member of the Oceanic Society, a non profit organisation that works to protect the natural marine world. Doing something Good SUMARIE also adopted a piece of the Atoll Coral in the Atoll Reef off the coast of Belize! SUMARIE PR SUMARIE are very pleased to announce that we have joined a new PR agency, Dee Vesali PR. Here's to a very exciting and bright future together!

SUMARIE Celebrity The gorgeous Jourdan Dunn was spotted spending a family vacation in Dubai in our red Falling Water Bikini. SUMARIE Awards We are proud to announce that we are finalists for the UK Lingerie Awards 'Designer of the Year' 2014. We can't wait for the awards this December. SUMARIE has also been selected as a finalist for the 1st stage of NEWGEN BFC awards. What an amazing end to a great year! New Stockist The weather is quickly getting colder and it is an amazing month to escape on that Winter escape. SUMARIE Cruise collection has now launched at Amanpuri Resort in Phuket, Thailand. The collection features show-stopping but classic pieces that areperfect for those late winter getaways.

Sumarie London Fashion Week Success 2014

After a very busy couple of months of build up, suddenly the most talked about fashion event in the capital was upon us, London Fashion Week 2014.

 Here at Sumarie we had a hectic but fun Summer with Pop Up stores and launch events, and not to mention the ultimate beach inspired party, Marie's gorgeous Ibiza wedding at the end of August.

With the usual preparations for the annual collection of established and new generation designers, we found ourselves preparing to be the first Swimwear and Lifestyle brand showing at LFW for the second year running. Marie single-handedly showcased as the only Swim & Beachwear designer last year and found herself pioneering the way for fellow likeminded designers in 2014; which she describes as an honour and a privilege. 

Friday started as a quintessentially London morning, grey skies and crowded commutes. However lunchtime brought out a scorching sunshine that only heightened the relaxed and beachy atmosphere in our Designer Showroom. The vibe was buzzing in the courtyard, the consistently impressive wardrobes and media interest emanating through the balcony and the tall windows into the New-Gen Designer Halls in Somerset house. Sumarie was presenting in a perfectly cool and calming room, shared by the incredible duo Anna and Ella; the creative masterminds and silk Pyjama pioneers behind  the printed silk brand, Yolke. 

We were visited by many people over the course of the week, but Fridays crowd seemed to be fuelled by the sunshine and the obligatory Coconut Water. The late Summer vibe was infectious and we got some great shots of our gorgeous in-house model Hannah who wore the Melanie swimsuit in the sunshine on Tom's terrace behind Somerset house. All that was missing were the cocktails and the pool!

On Saturday we had a great day with the constant flow of the press and the SS15 was received extremely well. Visitors were drawn particularly to Marie's award winning 3D Cubed Lycra waistbands on the 'St. Germain' Swimsuits and the show-stopping 'St. Honore' Swimsuit from the 'Glamour Marin' collection. We received amazing feedback from the press and got some more great shots of Hannah using the incredible Somerset House location as an inspiring metropolitan backdrop.

Sunday was an exciting day where we managed to explore the halls and discover some truly incredible up and coming brands. As the new year approaches we are keeping our eyes out for designers and brands to collaborate with to continue nurturing the Sumarie Spirit . Some designers who were seriously inspiring for me were Noritamy - a Jewellery brand who use polymers to recreate Volcanic geological necklaces and bracelets, the supplest Swedish inspired Leather goods bran Gvyn and bundle of embroidered-playfulness Mochi - who like Sumarie, is on a constant journey that reflects perfectly in her designs. 

Sunday evening brought a lovely close to a hectic weekend - Cocktails on Tom's terrace as the sun set behind the London eye and the river. We soaked up the creativity of the surrounding designers and enjoyed the talk of exciting collaborations in the future.   

Monday started with busy traffic of international press and visits from respected buyers and investors alike. It was a hectic day of business card swapping and talks of the future, as our week at Somerset House drew near the end. 

'Beautiful collection, such innovative and forward thinking design.' - Harrods

'Very edgy. This collection would be great for cover shoots. Extremely press-worthy pieces.' - Love Magazine Editor

'Stunning collection & pieces. Great concept for ready to wear. Love it.' - Vogue India

Monday was an exciting day as we received a visit from the team from One & Only resorts and decided to celebrate our London Fashion Week success with some bubbles.

We ended the day in the Esthetica main room where the champagne reception called for swapping success stories with the other designers and continuing possible collaboration leads. It has been a truly honourable privilege representing the Swimwear category with Sumarie's stunning SS15 La Vie Parisienne collection and we can't wait to catch up with everyone we met at London Fashion Week 2014. 

The Sumarie Lifestyle

SPORT LUX, QUALITY, HIGH LIFESTYLE, HEALTH, TRAVEL, COUTURE. 

SUMARIE.

Swimwear Color Tips

A couple of weeks ago we gave you some detailed advice on how to choose your bikinis depending of your body shape. But another hugely important factor is your skin tone and what colors, among the hundreds of options, make you stand out and look smokin' hot! Here are our tips:

Skin Tone: pale or ivory skin with black or chestnut brown hair
Do: white, black
Don't: beige, orange, gold and pastels

http://www.sumarie.com/spring.php

Skin Tone: medium to dark brown skin with dark eyes and hair
Do: bold colors like turquoise, emerald greens, ruby reds and amethyst purples
Don't: earth tones and pastels

http://www.sumarie.com/high.php

Skin Tone: pale or pinkish skin with natural blonde or light brown hair and light-colored eyes
Do: sorbet (e.g. Fruit colors), cinnamon, silver and baby blue shades
Don't: black and orange

http://www.bluefly.com/Red-Carter-light-blue-solid-hipster-bikini-bottom/p/319056901/detail.fly

Skin Tone: peach or freckled creamy white skin with golden or light red hair and blue or green eyes.
Do: lime or apple greens, mocha or cinnamon browns or melontones
Don't: darker, duller hues.

http://www1.bloomingdales.com/shop/product/shoshanna-neon-green-halter-bikini-top-neon-green-trim-bikini-bottom?ID=697608

European Summer Destinations: Sicily!

If you're more like a road-trip kind of girl, who enjoys the travel just as much as the destination, Sicily is definitely the must-go place for you this summer. Take a plane, go to Palermo, rent a car and get lost in this beautiful island, hit by hot African winds. The dry vegetation and the crystal clear sea will enchant you, the delicious food and the rich culture will make you fall in love with this Mediterranean jewel. To give you an idea, we selected 10 must-dos that you really cannot miss. 

1. Excursion to Mount Etna

The wonderful looming spectre of Mount Etna, rising dramatically above Catania and the towns on the eastern coast, is also a fantastic playground for those that like adventure activities. If you have time, taste some of the wine that is produced on its slopes. If you are not the adventurous or sporty type go by cable car and volcano SUV to main crater area at 2.900 m.

2. Marvel at the mosaics of Monreale

Sicily is dotted with wonderful remnants of the craftsmanship of the Normans. But the ones at the at Cathedral of Monreale are simply breathtaking. The mosaics here are also particularly important in the Christian world and depict scenes from the life of Jesus Christ.

3. Visit the Valley of the Temples

One of Sicily’s most popular sights, the Greek temples in  Agrigento on the western coast should be on your travel wish list of Sicily. The massive archaeological site features enormous columns, altars, statues and chunks of stone to explore.

4. Feast on the wonderful Sicilian dish Pasta alla Norma

Pasta alla Norma is a popular dish, particularly in Catania, and is a rather divine combination of aubergines, tomatoes and smoked ricotta cheese - heavenly indeed.

5. Bathe at San Vito lo Capo

Splash into the waters on one of Sicily’s most beautiful coastlines. San Vito Lo Capo has a superb arc of sand with a backdrop of spectacular mountains and it’s small enough to be intimate and enjoyable. The local food specialty here is couscous – make sure you try it while in town.

6. Stay in an ancient tonnara

In Sicily fishermen once used fixed-net systems a few kilometers long with associated plants for processing the tuna catch - these were called the tonnare. Today there are very few of these left given new rules about fishing and the diminishing number of the tuna fish themselves. There are several left in the Mediterranean, and some of the best in Sicily include those at Bonagia and Favignana. If you wish to stay in one consider visiting the tiny town of Scopello and its associated tonnara right by the sea.

7. Indulge in the foods of Sicily

Sicilian food is worth mentioning in this list as an item on its own as there are simply so many good drinks, snacks and meals to be had here. Some things to make sure you try while you’re on the island include the refreshing ice drink granita sold in summer, wonderful arancini - rice balls stuffed with cheese and meat, pizzas dripping with tasty toppings, great Marsala wine and sweets such as cannoli - tubular pastries stuffed with sweet ricotta. Buon appetito!

8. Gole dell'Alcantara

For those basing on the east coast near Catania or Taormina, this wonderful gorge is a fantastic place to beat the summer heat. With fantastic swimming holes and lots of shady waterside spots it’s a good place to bring a picnic and relax for the day. You can also join tours venturing past the waterfalls and boulders.

9. See a concert at the wonderful Greek theatre in Taormina

The famous theatre of Taormina has a superb vista of Mount Etna and is also one of Sicily’s most celebrated ruins - dating to Roman times but of Greek design. While you can visit during the day, it's worth coming back in the evening, too, for an open air concert or opera. These are usually held during the summer months and are an amazing experience.

10. Explore Sicily’s wonderful National Parks

Sicily has a number of fantastic wilderness areas including Parco Regionale delle Madonie, Parco dei Nebrodi and Parco Regionale dell'Etna. These are great places to walk, ski and enjoy the wildlife and each is significantly different from the rest.

European Summer Destinations: Ibiza!

Ibiza is not only one of the most popular beach destinations in Europe, it is also Marie's favorite! 

Our boss is literally in love with this beautiful Mediterranean island and runs away there at every good occasion.
Ibiza means, for many, endless partying in macro-clubs. But it's much more than that: large portions of the island are registered as UNESCO World Heritage Sites and are protected from the development and commercialization of the main cities. The unique white sand, clear water
 and beautiful woods will make you feel like never going back home. 

Here's a short list of the island's must-dos:

1. Watch the sunset at Cafe Del Mar.

At the far end of San Antonio Bay lies the world-famous sunset strip and the bar that launched all those chill-out compilations you find in record stores all over the planet – The Café Del Mar. Get here before sunset and grab a long cool drink in readiness for one of the most memorable sights you will ever witness.

2. Visit the Hippie Market in Es Cana.

Catch a bus, taxi or ferry to the resort of Es Cana on the east side of the island. Just outside of town you’ll find a hillside covered with stalls selling all manner of hippy related goodies. The market has undergone a pinch of commercialization in more recent years, but the spirit lives on or, to paraphrase, the song remains the same!

3. Clubbing – Amnesia , Pacha , Space and Privilege

There is nothing to compare to the super clubs of Ibiza. Frankly, the rest of the world is the runner-up. Privilege alone has a capacity of around 10,000 people, Pacha is the year-round club, and a favorite of the locals as well as the tourists, while Space invented the concept of the day-club, kicking off their parties when the other clubs are kicking you out of the door at sunrise. In Ibiza, you can literally party until you drop from exhaustion. And you wouldn’t be the first!

4. Visit Cala D’Hort to see the famous rock of Es Vedra.

This imposing creation of nature wouldn’t look out of place as the villain’s hideout in a Bond film. Some 400 meters high, Es Vedra simply dominates the view out to sea. It’s an official nature reserve, and lies some 3km off the coast. Visit the area of Cala D’Hort at any time of day and you’ll be impressed, but it is at sunset that the rock truly comes into its own. 

5. Visit Benirras beach for the Sunday drumming party.

Go see the hippies in all their natural glory at Benirras beach (just around the corner from Port de San Miguel). At sunset each Sunday, the drums and bongos begin, and you can dance around the fires until the sun comes up again. Step back in time to the Summer of Love, live and not remotely exclusive.

European Summer Destinations: Santorini

Santorini is surely one of the most romantic and suggestive Greek islands. Located in the Cyclades island group, in the southern Aegean Sea, its gleaming white-washed villages, with blue-domed churches and cobbled streets, build a romantic picture, while cliffs and dark sands add drama. 
If you're still not sure about where to go for the next holidays, Santorini is definitely a very good option: affordable, easy to reach and with much to discover. 

Here's a list of the 10 must-dos in this beautiful island: 

1. Discover Ammoudi's nature (and stop by the tavern!) 

Walk along the dust road to reach the small beach with the cliffs, dive into the deep waters and swim below the caldera, above the sea bottom chaos. Then go to the taverna with the yellowish colours on the walls for fish and sea dishes and wait for the sunset. The sun vanishes behind Thirasia and from this spot you have the sunset with the longest duration!

2. Enjoy amazing sunsets

Although the sunset at the Oia Castle is the most famous on the island, it is surely not the only one –and not necessarily always the best! You can admire a spectacular sunset at Fira, Firostefani and Imerovigli! In order to get a different angle of the sunset, having the whole of Santorini in the frame, you should go to Faros in Akrotiri, where you will be almost alone. Another option is to choose Profitis Ilias (Pyrgos), one of the highest spots of the island, or Vlihada beach, where you will be fascinated with the volcanic scenery changing colour nuances as the sun sets.

3. Stay in a cave house

The Santorinian architecture is really unique. Yposkafo (cave house) was the type of house built by the poor society class of Santorini in order to stay protected by the gusty winds. Nowadays, famous architects have turned these cave houses in modern and luxurious holiday resorts. It is worth to experience (even for one night) the claustrophobic feeling you get when you stay in a cave house, its characteristic smell and the direct access to caldera.

4. Visit Akrotiri

Nowhere in the world is there anything similar -and this year it opens to the public for the first time after six years. Visiting Akrotiri is like travelling in time. Walk around the streets and squares of a pre-historic city of 30.000 inhabitants(!), admire the elegant mansions and high finesse of the 17th century B.C.

5. Have a romantic dinner on the rim of the caldera

The feelings you get from the beautiful sceneries, the atmosphere and the view should be completed with a delicious and elegant meal. Let alone if you decide to eat in one of the most beautiful places  in the world: on the rim of the caldera. Even though Santorini has numerous remarkable restaurants outside caldera, a romantic evening there is worth spending.

6. Try the local cuisine with Santorini products

And how is it possible to feel the power of this land, unless you sense its aromas through the products of its earth, cooked by a chef who really loves it? 

7. The gastronomic Destination

Probably the most gastronomic island of the Aegean with a wide range of exceptional  local products and  restaurants attributing another dimension to the Greek cuisine. You will not have a full experience of the island if you omit trying dishes prepared by the distinguished and awarded chefs of the island, who cook with passion and give soul to local products.

8. Experience the Santorinian scuba diving

Only scuba diving lovers can really appreciate the unique experience of the underwater world. In Santorini this feeling will be greater, as you get the chance to see the distinctiveness of the bottom of this sea: the volcanic stones and the bottomless depth of the caldera. Take a chance to live this experience!

9. Go on an excursion!

Choose packages that include visiting the Volcano and Thermal Springs. Spend some time in Thirasia to explore Potamos and Manolas settlements, which are not touristically developed, and have a swim in Korfos (old harbour), where you can enjoy your meal at one of the picturesque tavernas. Having the view of Santorini while on board is surely an experience that you should no way miss!

10. Visit the village of Emporio

Emporio village is located in the heart of the island of Santorini and very close to the beaches of Perivolos and Perissa. In the village of Emporio take a stroll through the streets of the most well preserved Kasteli (Castle City)  of Santorini, admire the tall steeples of churches and take unique photographs. It is also worth visiting the church of Panagia Mesiani, the second most important church of the island. It is dedicated to the Annunciation of Virgin Mary and has a lovely wooden temple.

SUMARIE Social life: "Heaven and Hell" Charity Catwalk

The world of fashion wouldn't be the same without the glamour and excitement of catwalks! Last month some of the SS14 "Femme Fatale" Sumarie pieces were featured in the charity event 'Heaven and Hell' organized by one our stockists, Ayla Rose. 
Angels and devils, white petals and red roses: the setting was incredibly suggestive and our pieces looked just stunning!

Fitness Trends of the Year

If you're one of those people who finds jogging extremely boring, maybe it's time to try something new. Just like every year, also 2014 brought some fun and innovative fitness trends that can help losing some extra-weight and shaping a perfect bikini-body. With summer approaching, we thought this was the right time to suggest four of them: whether you prefer a softer or tougher training, whether you have a busy or relaxed schedule, you'll find at least one new discipline to meet your needs. Enjoy!

ZUMBA STEP
After 5 years of traditional Zumba, it's time for a change! More focused on the lower part of the body, aimed at shaping a tonic bum, Zumba Step is definitely more challenging than its traditional version. Still fun and dynamic, this new discipline combines old school traditional fitness, dance (it's still Zumba after all!) and step aerobics.

AQUA SPIN
Take your bike and put it into a pool: this is aqua spin. It's as effective as traditional spinning, but with all the benefits of water that soothes the muscular pain and helps burning lots of calories (up to 800 in an hour).


EQUINOX TRAINING CAMP
This is literally a military approach to burn fats: three sessions a week for six weeks (no excuses, if you miss one you're out of the program) in which you'll push your body to the limits. The intense combination of circuit training paired with time drills makes you burn calories for hours after your training session ends. The result is guaranteed.

HOTPOD YOGA
This year is all about doing yoga in a portable and inflatable pod. The "cocoon" is heated to 37°, warm enough to aid flexibility, without making you feel sick. Hotpod Yoga shapes your body really nicely and it's great for tone and suppleness.

The Perfect Nail Color For Your Skin Tone

The weather is warming up and sandals and bright clothes are finally replacing our winter wardrobes... At this point of the year, there's nothing better than some well-groomed nails to flatter your new style and refresh your looks! But before hitting the salon for your first mani-pedi of 2014, here you can find some tips on the colors you should choose to perfectly match your skin tone. 

Pale complexions

• Shades that flatter: Pale: pastel pinks, blues and greens, pale peach, beige.
• Shades to avoid: Dark polishes like dark blue or black (unless you happen to like the Goth or vamp look), yellow, green, gold and orange.

Fair complexions

• Shades that flatter: Beige, white and silver. (French manicures look great), light and medium toned purples, soft oranges, darker pinks, reds and berry shades.
• Shades to avoid: Very dark blue, black, green, dark orange, gold.

Tan complexions

• Shades that flatter: Light blues, pinks and purples, tangerine, light brown, copper brown and chocolate.
• Shades to avoid: Gold and shades of gold (because it will blend in with the tanned skin and lose vibrancy).

Olive complexions

• Shades that flatter: Olive: peach or gold colors. Olive-medium: brown, reddish-browns, gold.
• Shades to avoid: Dark purple, red or navy blue. Bronze colors won’t show well against your skin tone.

Dark complexions

Dark complexions

• Shades that flatter: Deep purples, dark, yellow-based reds, dark greens, dark blues, black, chocolate-brown and gold.
• Shades to avoid: Orange, yellow, neon colors, pastels, white and silver.

From Thailand with Love

Some more pics from that corner of paradise on the other side of the world called Koh Samui!

After a beautiful morning on a boat discovering the natural beauty of the Gulf of Thailand, Marie and her friend Dina spent a relaxing afternoon by the pool, nibbling fresh fruit and delicious tropical drinks. 
It's SUMARIE's lifestyle: the perfect balance between comfort and adventure. 

Look at the other gorgeous pictures by following this link http://wherethelifeissumarie.blogspot.co.uk/2014/03/postcard-from-koh-samui.html