DD+ Cup sizes Launch

SUMARIE NEW DD+ LAUNCH 

Amazing Autumn/Winter for Sumarie

We have had a truly exciting month at SUMARIE and have so much great news to share. It has been an amazing Autumn for us and we can't wait to finish off the year with a bang.  Supporting Marine Welfare A positive Autumn has begun for SUMARIE where we became a member of the Oceanic Society, a non profit organisation that works to protect the natural marine world. Doing something Good SUMARIE also adopted a piece of the Atoll Coral in the Atoll Reef off the coast of Belize! SUMARIE PR SUMARIE are very pleased to announce that we have joined a new PR agency, Dee Vesali PR. Here's to a very exciting and bright future together!

SUMARIE Celebrity The gorgeous Jourdan Dunn was spotted spending a family vacation in Dubai in our red Falling Water Bikini. SUMARIE Awards We are proud to announce that we are finalists for the UK Lingerie Awards 'Designer of the Year' 2014. We can't wait for the awards this December. SUMARIE has also been selected as a finalist for the 1st stage of NEWGEN BFC awards. What an amazing end to a great year! New Stockist The weather is quickly getting colder and it is an amazing month to escape on that Winter escape. SUMARIE Cruise collection has now launched at Amanpuri Resort in Phuket, Thailand. The collection features show-stopping but classic pieces that areperfect for those late winter getaways.

Sumarie London Fashion Week Success 2014

After a very busy couple of months of build up, suddenly the most talked about fashion event in the capital was upon us, London Fashion Week 2014.

 Here at Sumarie we had a hectic but fun Summer with Pop Up stores and launch events, and not to mention the ultimate beach inspired party, Marie's gorgeous Ibiza wedding at the end of August.

With the usual preparations for the annual collection of established and new generation designers, we found ourselves preparing to be the first Swimwear and Lifestyle brand showing at LFW for the second year running. Marie single-handedly showcased as the only Swim & Beachwear designer last year and found herself pioneering the way for fellow likeminded designers in 2014; which she describes as an honour and a privilege. 

Friday started as a quintessentially London morning, grey skies and crowded commutes. However lunchtime brought out a scorching sunshine that only heightened the relaxed and beachy atmosphere in our Designer Showroom. The vibe was buzzing in the courtyard, the consistently impressive wardrobes and media interest emanating through the balcony and the tall windows into the New-Gen Designer Halls in Somerset house. Sumarie was presenting in a perfectly cool and calming room, shared by the incredible duo Anna and Ella; the creative masterminds and silk Pyjama pioneers behind  the printed silk brand, Yolke. 

We were visited by many people over the course of the week, but Fridays crowd seemed to be fuelled by the sunshine and the obligatory Coconut Water. The late Summer vibe was infectious and we got some great shots of our gorgeous in-house model Hannah who wore the Melanie swimsuit in the sunshine on Tom's terrace behind Somerset house. All that was missing were the cocktails and the pool!

On Saturday we had a great day with the constant flow of the press and the SS15 was received extremely well. Visitors were drawn particularly to Marie's award winning 3D Cubed Lycra waistbands on the 'St. Germain' Swimsuits and the show-stopping 'St. Honore' Swimsuit from the 'Glamour Marin' collection. We received amazing feedback from the press and got some more great shots of Hannah using the incredible Somerset House location as an inspiring metropolitan backdrop.

Sunday was an exciting day where we managed to explore the halls and discover some truly incredible up and coming brands. As the new year approaches we are keeping our eyes out for designers and brands to collaborate with to continue nurturing the Sumarie Spirit . Some designers who were seriously inspiring for me were Noritamy - a Jewellery brand who use polymers to recreate Volcanic geological necklaces and bracelets, the supplest Swedish inspired Leather goods bran Gvyn and bundle of embroidered-playfulness Mochi - who like Sumarie, is on a constant journey that reflects perfectly in her designs. 

Sunday evening brought a lovely close to a hectic weekend - Cocktails on Tom's terrace as the sun set behind the London eye and the river. We soaked up the creativity of the surrounding designers and enjoyed the talk of exciting collaborations in the future.   

Monday started with busy traffic of international press and visits from respected buyers and investors alike. It was a hectic day of business card swapping and talks of the future, as our week at Somerset House drew near the end. 

'Beautiful collection, such innovative and forward thinking design.' - Harrods

'Very edgy. This collection would be great for cover shoots. Extremely press-worthy pieces.' - Love Magazine Editor

'Stunning collection & pieces. Great concept for ready to wear. Love it.' - Vogue India

Monday was an exciting day as we received a visit from the team from One & Only resorts and decided to celebrate our London Fashion Week success with some bubbles.

We ended the day in the Esthetica main room where the champagne reception called for swapping success stories with the other designers and continuing possible collaboration leads. It has been a truly honourable privilege representing the Swimwear category with Sumarie's stunning SS15 La Vie Parisienne collection and we can't wait to catch up with everyone we met at London Fashion Week 2014. 

Designer Swimwear Beach Location Photo-Shoot by Maggie Yescombe

"DESIGNER SWIMWEAR BEACH LOCATION PHOTO-SHOOT

The Designer, Marie of Sumarie, couriered the swimwear from her Femme Fatale collection over to my London studio a couple of days before the shoot.  So I had the swimwear with me ready, when I drove to Brighton station Friday morning.  At Brighton, I met up with my shoot team for the day, Tamara (Model from Milk Management) and Christiana Howell (MUA/Hairstylist). Despite me setting a later than usual call time of 10.28am (knowing we had plenty of day-light hours and thinking that they’d appreciate a lie-in), Tamara and Christiana both called me to let me know they’d turned up early.  So I put them in touch with each other, so they could grab a coffee, while I skipped breakfast/make-up myself to get there earlier too.

Down at the beach, it was chilly first thing in the morning, but not windy or too bad, so we decided to layout the make-up on the beach like a picnic, behind something for shelter, just incase a stronger gust came.

After sitting on a blanket (well a thick dressing gown actually) on the beach stones for a while, our bums were going a little cold/numb, so I grabbed the team hot coffees from the restaurant, that’s bathroom, with permission, then became our changing rooms.  Then we were ready to start shooting…

A few rounds of coffee, three outfits shot/in-the-bag, and a couple of lunches later, we moved on down the beach towards the Pier to do the rest of the shots at different locations, including the sequined Pantheon swim-suit with its beautiful shape and neck-line, that I had most being looking forward to shooting, and had in mind that wanted to shoot specifically that piece underneath the pier."

http://www.margaretyescombe.com/designer-swimwear-beach-location-photo-shoot/

End of British Summer Editorial

Yes, summer is sadly over. But for great photographers, it's easy to find inspiration in the windy and chilly British September... Philip Suddick is one of them: he took some pieces of the Sumarie range, both from Classic and Femme Fatale Collection, and gave birth to a truly charming photo shoot. Finishing the last pages of a book, enjoying the last hours of summer, nostalgically looking at the great summer memories... That's the beauty of it.

Credits: 

Models: India Glover & Hannah Gilespie @ Models 1

Hair and Make Up: Emma Wilson

Photographer: Phillip Suddick

Busy Summer at Sumarie!

Hectic work never stops at Sumarie Coututre Swimwear! Marie is having appointments with great industry contacts and doing lots of fittings with our gorgeous model Hannah. Have a look at the exclusive pic, you'll also get a little sneak peek at next year's collection ;)

The Sumarie Lifestyle

SPORT LUX, QUALITY, HIGH LIFESTYLE, HEALTH, TRAVEL, COUTURE. 

SUMARIE.

Exclusive Images from SS15 Look Book Photo Shoot

As you probably already know, the fashion industry always works one year ahead, and while the gorgeous pieces of the SS14 Femme Fatale collection are selling and being worn in the best European beaches, here at the studio we are already taking care of next summer's collection!

Exclusively for you, a selection of great behind-the-scenes images from the photo shoot we did a few weeks ago with our great photographer Dean Avisar. Danielle Hayley is the beautiful model. Styling, hair and make up by our talented creative designer: Marie Su. 

Live the Sumarie Lifestyle

OWN YOUR SUMMER: BE A FEMME FATALE 

Interview with the Designer

Following up the post about the Sumarie Pop Up Store at Holland Part, here the exclusive interview with our designer, Marie Su, that the lovely girls from the Chic and Seek Boutique made last week.

Hey Marie, what do you do?

I am a swimwear designer.

What are you most proud of?  

Knowing how to learn from mistakes and move forward, better and stronger. Finding balance between your own business and personal life.

What can't you live without?
My work and family&friends.

What is your most memorable fashion purchase?
I like mixing styles with classic pieces and street, love my Isabel Marant sneakers, wear them all the time.

What is your favourite shop of all time?
Colette Paris!

What is your biggest fashion mistake?
Not to stop and change faster

Who would play you in the film of your life?
Audrey Tatou

What's your Chic Beauty/Fashion tip?
Less is more always for me, so definitely love women who look effortlessly chic! Love beach hair, so sexy. 
Mix fashion and accessories, get a wardrobe that works all year around, buy smart. 

Pop Up Store at Holland Park!

Sumarie hosted last week a Pop Up Store in Holland Park, at the Chic and Seek Boutique! We had a lot of fun at the opening party and it was great to meet so many new customers throughout the weekend. To get a feel of the amazing vibe, have a look at the pictures of our super-chic display!

Chase the Sun: Sumarie Video Campaign

Sumarie is proud to launch the first video of the "Chase The Sun" campaign! 

Shot in New York, capital of fashion and glamour, this great slow motion video fully represents the Sumarie life style. Lifestyle of busy and successful women, who gain their strength from the sun and chase it everywhere they are, anytime they can. 

Enjoy!

Sumarie News: Success at Mode City Paris

Great news from Paris! This year Mode City, one of the biggest trade fairs in the world, was a real success for Sumarie: we couldn't be more proud. Not only our gorgeous SS15 collection was featured in the prestigious "the selection" buying guide for all the international buyers, but the key piece "Luxembour swimsuit" was also featured in the the upcoming trends section to watch out for!
Here a few pictures of Sumarie's stand and from the Structured trend boutique at the fair. More will follow, stay tuned!

Chase the Sun Shoot: Sneak Peek

Sumarie means life style. Sumarie means strong women, striving to succeed. Sumarie means being functional, but very, very chic. This is the story behind our brand, the same story as the one told in the stunning "Follow The Sun" shoot, that took place last month in New York City.

Sumarie Red Fringed Bikini looks great on Top Model Traci!

Must Have: Sumarie Kaftan

Sumarie Kaftans are a must-have in every woman's wardrobe. Made in France with the highest quality silk georgette, they're timeless, light and extremely versatile. You'll find yourself using them more than any other garment in your summer luggage!

Swimwear Color Tips

A couple of weeks ago we gave you some detailed advice on how to choose your bikinis depending of your body shape. But another hugely important factor is your skin tone and what colors, among the hundreds of options, make you stand out and look smokin' hot! Here are our tips:

Skin Tone: pale or ivory skin with black or chestnut brown hair
Do: white, black
Don't: beige, orange, gold and pastels

http://www.sumarie.com/spring.php

Skin Tone: medium to dark brown skin with dark eyes and hair
Do: bold colors like turquoise, emerald greens, ruby reds and amethyst purples
Don't: earth tones and pastels

http://www.sumarie.com/high.php

Skin Tone: pale or pinkish skin with natural blonde or light brown hair and light-colored eyes
Do: sorbet (e.g. Fruit colors), cinnamon, silver and baby blue shades
Don't: black and orange

http://www.bluefly.com/Red-Carter-light-blue-solid-hipster-bikini-bottom/p/319056901/detail.fly

Skin Tone: peach or freckled creamy white skin with golden or light red hair and blue or green eyes.
Do: lime or apple greens, mocha or cinnamon browns or melontones
Don't: darker, duller hues.

http://www1.bloomingdales.com/shop/product/shoshanna-neon-green-halter-bikini-top-neon-green-trim-bikini-bottom?ID=697608

Sumarie News: Fashion Bust Feature

"Black and white is the timeless fashion colour combo, offering classic elegance and, this season, a totally on-trend look. Monochrome colour blocking, prints and patterns are big news on the high street for summer 2014, and nowhere is this more in evidence than swimwear."

In the latest photo shoot on www.fashion-bust.com, Caught in a Trap, some of the best seasonal swimwear pieces in black and white have been picked and brought all together by stylist Emma Lightbown and photographer James Lightbown.

Sumarie, specialized in monochrome and colour block palettes, was featured with Jane Bikini Top and Bilinda Bottoms: two of the best sellers of Classic Collection!