Showing posts with label Sumarie. Show all posts
Showing posts with label Sumarie. Show all posts

Tuesday, 10 February 2015

Surprise her this Valentines Day...

Looking for something a little different this Valentines day?

Surprise the special woman in your life with gorgeous luxury swimwear pieces from all SUMARIE collections online where there is a stunning collection of fiery red bikinis or classic black numbers. 
Try the Mix&Match option or go for a stunning one piece swimsuit, all available at our online store www.sumarie.com

Perfect for that surprise getaway weekend.



love,
Sumarie x

Tuesday, 12 August 2014

Exclusive Images from SS15 Look Book Photo Shoot

As you probably already know, the fashion industry always works one year ahead, and while the gorgeous pieces of the SS14 Femme Fatale collection are selling and being worn in the best European beaches, here at the studio we are already taking care of next summer's collection!

Exclusively for you, a selection of great behind-the-scenes images from the photo shoot we did a few weeks ago with our great photographer Dean Avisar. Danielle Hayley is the beautiful model. Styling, hair and make up by our talented creative designer: Marie Su. 





Monday, 28 July 2014

Pop Up Store at Holland Park!

Sumarie hosted last week a Pop Up Store in Holland Park, at the Chic and Seek Boutique! We had a lot of fun at the opening party and it was great to meet so many new customers throughout the weekend. To get a feel of the amazing vibe, have a look at the pictures of our super-chic display!




Monday, 21 July 2014

Chase the Sun: Sumarie Video Campaign


Sumarie is proud to launch the first video of the "Chase The Sun" campaign! 
Shot in New York, capital of fashion and glamour, this great slow motion video fully represents the Sumarie life style. Lifestyle of busy and successful women, who gain their strength from the sun and chase it everywhere they are, anytime they can. 
Enjoy!

Friday, 27 June 2014

Swimwear Color Tips

A couple of weeks ago we gave you some detailed advice on how to choose your bikinis depending of your body shape. But another hugely important factor is your skin tone and what colors, among the hundreds of options, make you stand out and look smokinhot! Here are our tips:

Skin Tone: pale or ivory skin with black or chestnut brown hair
Do: white, black
Don't: beige, orange, gold and pastels



Skin Tone: medium to dark brown skin with dark eyes and hair
Do: bold colors like turquoise, emerald greens, ruby reds and amethyst purples
Don't: earth tones and pastels



Skin Tone: pale or pinkish skin with natural blonde or light brown hair and light-colored eyes
Do: sorbet (e.g. Fruit colors), cinnamon, silver and baby blue shades
Don't: black and orange



Skin Tone: peach or freckled creamy white skin with golden or light red hair and blue or green eyes.
Do: lime or apple greens, mocha or cinnamon browns or melontones
Don't: darker, duller hues.





Friday, 6 June 2014

How to Choose the Perfect Bikini

Marie Su, the creative brains behind SUMARIE couture swimwear has a wealth of fashion knowledge, especially when it comes to bikinis and swimsuits! Here is some advice from Marie Su on finding your perfect swimwear.
Looking fabulous and feeling confident in a bikini is not about having the perfect figure, but having the perfect bikini for your body.
Tip 1: Know your body
  1. STRAIGHT- TUBE shape. Okay, you don't have curves. No problem. Choose a bathing suit that adds emphasis to your hip and bust area. A bathing suit with ruffles, ties or other embellishments will work perfectly.
  2. HOURGLASS-CURVE shape. You have a curvy upper and lower body. Look for swimsuits with adjustable straps and halter-tops. Wear a bikini with matching top and bottoms or solid colours. One-piece swimwear is also a flattering option.
  3. APPLE- BUSTY shape. If you have this body, you have a larger upper-body and fuller breasts. Buy swimwear with straps and patterns. Also consider a halter-top style swimsuit. Make sure the swimsuit provides added breast support.
  4. PEAR-BIGGER HIPS shape. In this instance, you carry more weight in the hips, thighs and legs. What you want to do is draw attention above the waist. Buy a swimsuit with a lower neckline. Also look for bright colours on the top of the swimsuit.


Tip 2: Find a bikini or swimsuit that accentuates your best assets
What are your best assets? Do you love your curvaceous hips? Or possibly your slim midriff? How about your large breasts? Be truthful with yourself, although we all find it difficult at times, we should all love our bodies. Which is your favourite part?
Now, do you have a 'problem' area? A tummy that you would rather not have on show, or possibly a bigger bottom than you would like? We all have areas that we are self-conscious of and they need to also be included in the criteria for our swimwear search.
There are many elements to the perfect bikini or swimsuit, the cut and style are both very important, however let's not forget the following key elements:
Colour
Bright colours will draw attention; use these to cover your best assets.
Dark solid colours if you have part of your body you are self-conscious about; then use dark solid colours for this area.

Pattern
Large pattern designs create a fantastic visual illusion making something look larger than it actually is. For example, they would be the perfect solution to if you want to make smaller breasts look larger. Of course, large pattern designs should be avoided if you would like to make something look smaller.

Small pattern designs are very subtle and be used to 'hide' small problem areas by detracting attention from them {such as your midriff}.
Style
Bikini Bras for smaller breasts – padded bikini bras will add volume to your chest area should you wish. Or for a simple look, opt for small bikini bras with less 'coverage' so not to swamp a small chest.
Bikini bras for bigger breasts – a supportive structure and wider straps to ensure that you feel comfortable and secure in your bikini. Avoid string bikinis unless you are sufficiently firm across the chest.
Bikinis for a smaller bottom – a Brazilian cut bikini bottom is a fabulous option for a smaller bottom. They cut higher across the bottoms giving you more shape. Horizontal stripes are also a good option to give the visual illusion of width and depth to your bottom.
Bikinis for a larger bottom – a stylish and chic look, opt for French knicker cut bottoms which offer coverage without drawing attention to the area. Please do not opt for bottoms with attached skirts as the extra fabric adds inches.
Other things to consider
Embellishments, bows and brooches will draw attention to the area that they are place. A beautiful bow at the centre of a bikini top will highlight your stunning cleavage, or maybe you are proud of your slim hips? A bow placed on the hip with draw attention to them.
Still not sure if a bikini is for you? SUMARIE offers an exciting range of swimsuits and monokinis, all of which offer you the subtle coverage you wish for, whilst ensuring that you remain irresistibly chic beside the pool.
The joy of finding your perfect bikini or swimsuit; is choosing a few key accessories to enhance it. This may be a beautiful beach bag to hold your lotion and books, or possibly a fashionable kaftan that will see you move from the beach to the beach bar with stylish ease.

Tuesday, 3 June 2014

SUMARIE Femme Fatale SS14 Movie

There's nothing more powerful than a video to communicate the strength of a brand. 
This stunning promotional ad, featuring as model our creative director Marie Su (looking gorgeous, as always!), was exclusively displayed last September during London Fashion Week, where it made a great success. The pieces displayed are part of Sumarie SS14 Collection Femme Fatale, now available in several stores worldwide!

Tuesday, 27 May 2014

Fashion Inspiration: Sumarie Sketches

Inspiration is nothing without the talent to make an idea into something real.
In fashion, the first step is always a great sketch...



Monday, 5 May 2014

Dead Sea Editorial: Behind-the-Scenes

For all the fashion lovers, this week we decided to give you a sneak peek on the behind-the-scenes of one of Sumarie's SS14 shoots!
Marie and her crew flew to Israel to take some stunning pictures of some pieces of the Femme Fatale collection in the oasis of Ein Gedi, on the shore of the Dead Sea. 
Photographer Alexander Sherbacov, stylist Miki Avni and creative director Marie Su (who also modelled for this shoot, doesn't she look gorgeous in the Chrysler swimsuit?) did a really great job! 









Tuesday, 22 April 2014

Conversation with Marie: Part Three

Design for Real Women

Does your swimwear suit any kind of body shape?
It depends on the piece, but yes. In my collection I work with different needs of different body shapes, I always try to have something for everyone. It doesn’t mean that every piece works for everybody. When I build my range for the collection, first of all I have the pure inspiration and I decide what it is about: I build the story behind it a
nd my mood-board. Then I narrow it down to what I actually want to do with it. Then I do the core pieces of the collections and I build on it the rest, designing something for every body shape. One sexy little thing, one sophisticated and clean, one more glamorous to wear when I want to feel super-beautiful. Another one is just to swim in a pool in the morning when you wake up and maybe you don’t want to wear something fancy and ruin it, maybe you just want something nice and not too complicated. Everything is available for every mood, every moment and every body shape. That’s why I spend a lot of time in the planning my collections. It takes me a while to make a collection I don’t do it over a night or two weeks, it’s a dedicated process that comes out of research.

What about all the other pieces, kaftans, jackets, resort-wear in general?
They have to work with the swimwear, I always design the collection together, everything has to work together. All the kaftans are part of the range so they are in the same colour theme and structure. In Femme Fatale you have the lycra jackets. They have the structure, they are quite minimalist with a touch of the sport elegant chic. The jacket is what you wear over your swimsuit when you are on a boat, because it’s windy. When you are on a boat and you go quite fast you can’t be just in your swimsuit. It doesn’t need to be warm because it’s not cold, it’s just windy. They’re designed for those who love sailing and boating, but at the same time you can wear these pieces out. If you’re coming from the beach and you don’t want to change, you don’t have to, you put this little jacket on your swimsuit and you already look chic. It’s about looking good throughout your day; it’s about having what you need. 

This way you’re confident in every situation…
Exactly, if you have a little jacket with you, you can just go out at the end of your day, you put your leggings on and it looks like a suit. If it’s very hot you put the kaftan as a cover up, if you go for a pool party you wear a dress. It’s about the holiday, the experience, looking good throughout wherever you go. It’s about looking stylish and good. Besides, not all women know how to wear things together, that’s why in my ranges and my collections I have pieces that work with everything. It’s not just swimwear, you have a wide variety of other items to wear with your swimwear, which is very important for me as a traveller.



Read parts one and two by following these links!
http://www.wherethelifeissumarie.blogspot.co.uk/2014/03/conversation-with-marie-part-one.html
http://www.wherethelifeissumarie.blogspot.co.uk/2014/03/conversation-with-marie-part-two.html


Monday, 14 April 2014

Window Dressing: Behind-the-scenes

When sun sets and the shutters of the shops are pulled down, that's when the job of window dressers begins! With the change of season Marie decided that it was time to refresh the looks of Sumarie's showroom and get into a more springy mood. Some thread, flowers, pearls and lots of creativity were enough for a beautiful result!






Saturday, 12 April 2014

Sumarie Press Day with Surgery PR

We had a great time last Thursday at the Surgery PR Press Day! Sumarie's collections, including the exclusive Cruise Line, made a real success.





Thursday, 3 April 2014

From Thailand with Love

Some more pics from that corner of paradise on the other side of the world called Koh Samui!

After a beautiful morning on a boat discovering the natural beauty of the Gulf of Thailand, Marie and her friend Dina spent a relaxing afternoon by the pool, nibbling fresh fruit and delicious tropical drinks. 
It's SUMARIE's lifestyle: the perfect balance between comfort and adventure. 

Look at the other gorgeous pictures by following this link http://wherethelifeissumarie.blogspot.co.uk/2014/03/postcard-from-koh-samui.html






Monday, 17 February 2014

MessyLondon at the Sumarie Showroom

It’s always great to have visitors at the SUMARIE Showroom! Last week our boss Marie spent a couple of fabulous hours fashion-chatting with bloggers Jess and Maddy from MessyLondon.com
It’s easy to get talkative over a couple of cups of tea: the girls took advantage of this time to get know everything about Marie’s background and the life journey that brought her to her current success. The ‘Messy’ Londoners loved Sumarie’s SS14 collection ‘Femme Fatale’ and sounded just as excited as we are about the upcoming projects and collaborations…


Monday, 2 December 2013

Showroom Sneak Peek

Doesn’t our model Hannah look gorgeous in this shiny and classy swimsuit? It’s one of the pieces of the Sumarie Haute Couture line that will be presented at next Fashion Week… 



Saturday, 16 November 2013

SUMARIE Haute Couture editoral shoot last week



here is a sneak peek from the fabulous SUMARIE Haute Couture editoral shoot last week. We loved working with the talented photographer Dean Avisar and the beautiful Lola Coca 

Isabella Blow: Fashion Galore! and other exhibitions....



London is an amazing city, for its fashion scene obviously but also for creativity, cultural diversity that make all our industry this great adventure.
There is a few exhibition launching this month that will make you fall in love again with the cold, the smelly old pubs and the busy brunch on the week-end.
Here is our selection, go see one or two or all of them.. that sounds like inspiration to me !

1. Isabella Blow at Somerset House

Curated by Alistair O’Neill with Shonagh Marshall and designed by award-winning architectural firm Carmody Groarke, with installations by celebrated set designer Shona Heath, the exhibition will display thematically the breadth of Isabella’s collection, a life lived through clothes. 
Somerset House, in partnership with the Isabella Blow Foundation and Central Saint Martins, 
is proud to present Isabella Blow: Fashion Galore!a major fashion exhibition 

celebrating the extraordinary life and wardrobe of the late British patron of fashion and art.

20 November 2013 – 2 March 2014








2. Hello My name is Paul Smith at the 
Design Museum


From the 15th November 2013 to 9th March 2014, London's Design Museum invites you into the world of fashion designer Paul Smith, a world of creation, inspiration, collaboration, wit and beauty. Looking to the future as well as celebrating his career to date, the exhibition will reference Paul Smith's influences and fashion designs, charting the rise of one of the world's leading fashion brands.










3. Exhibitions on Film: Bill Cunningham New York at Somerset House

Photographer Bill Cunningham has built a fifty-year career from shooting street-based portraits in New York. His eye is for fashion; his subjects range between high-profile glitterati and everyday trendsetters. Given his instinct for not just glamour but uniqueness of style, it was perhaps inevitable that he would come to photograph Isabella Blow in 1999.

4.Club to Catwalk London Fashion In the 80's at the V&A
Ah the 80's, this one has our heart!!

For a little bit more we follow their blog which is full of behind the scene explanation and a mine of inside from the 80's.

5. Only in England: Photographs by Tony Ray-Jones and Martin Parr at the science Museum
This exhibition shows work by two photographers fascinated by the eccentricities of English social customs.








6. The Glamour of Bellville Sassoon at Fashion and Textile Museum









The Fashion and Textile Museum, founded by 'princess of punk' Zandra Rhodes, is honouring the British couture label Bellville Sassoon. The women who wore Bellville Sasson, from Elizabeth Taylor to Jackie Kennedy and Audrey Hepburn, oozed celebrity and glamour, and this exhibit aims to focus on the clients of courture as well as the fashion itself. Highlights of the exhibition include sketches of gowns made for Princess Di with her inputs scrolled along the side. See snippets of British high fashion from the 50s with founder Belinda Bellville through to when David Sassoon and then Lorcan Mullany took over the design helm. It's bound to be an extravagent affair filled with little known tid-bits.