Sumarie Displays: The Showroom

People say a book shouldn't be judged by its cover. True. But it's also true that aesthetics shouldn't be neglected, and in fashion in particular, appearance tells A LOT.
Sumarie, as a high-end fashion brand, cares equally about the excellent quality of their products and the flawless image that conveys it. To celebrate the attention to detail, here's a flashback to the evolution of Sumarie's displays from the very beginning...

Window Dressing: Behind-the-scenes

When sun sets and the shutters of the shops are pulled down, that's when the job of window dressers begins! With the change of season Marie decided that it was time to refresh the looks of Sumarie's showroom and get into a more springy mood. Some thread, flowers, pearls and lots of creativity were enough for a beautiful result!

SS14: Off You Go!

Busy days at the Sumarie showroom! Our boss Marie and her team are working hard to give the final touches, pack and send the SS14 pieces to all Sumarie’s stockists. The season has officially started; we’re so thrilled to see Sumarie couture swimwear in the windows of so many great stores!

MessyLondon at the Sumarie Showroom

It’s always great to have visitors at the SUMARIE Showroom! Last week our boss Marie spent a couple of fabulous hours fashion-chatting with bloggers Jess and Maddy from MessyLondon.com

It’s easy to get talkative over a couple of cups of tea: the girls took advantage of this time to get know everything about Marie’s background and the life journey that brought her to her current success. The ‘Messy’ Londoners loved Sumarie’s SS14 collection ‘Femme Fatale’ and sounded just as excited as we are about the upcoming projects and collaborations…

Behind the Scenes: Work in Progress

Life in the showroom couldn’t be more hectic these days… Marie is now giving shape to one of the pieces in the next Haute Couture line. We can already image how gorgeous it will be!

Showroom Sneak Peek

Doesn’t our model Hannah look gorgeous in this shiny and classy swimsuit? It’s one of the pieces of the Sumarie Haute Couture line that will be presented at next Fashion Week… 

Surgery Pr Press Day !!

November is  an amazing month, starting by a game of horror with Halloween and other appointment to the dentist following the abuse of horrific delight.
Winter show us that is it really here and that now we can show off this amazing coat and blame on the cold if we are having the 2nd hot chocolate of the day at 2pm !! hum hum....
And we are busy like crazy... fashion shoot for the SS14 Hight Summer and Presses Day are already here !!!So Surgery Pr did invite us to show our High Summer collection in an amazing location, at the Royal suit, St. Pancras Renaissance Hotel.  And we loved the fact that far from the beach we were still like a fish in the sea in the royal bath....

Here is a few pics from the event with Marie presenting the collection and me snapping  some amazing designer collection, Lacoste, Givenchy, Hamilton&Hare and many more that you can find on their website.

Little wink to our showroom assistant, who announced us a few weeks ago expecting a baby, the last one are for you Rebecca ! So Cute !!

Life in a Showroom...

We though today we gave you an inside look of the showroom life... Watch Natasha pattern cutting fabrics for a swimsuit or Marie giving a one to one design lesson to Charlotte.

Post LFW Showroom Make Over!

The new Sumarie showroom finally ready for your eyes.
A bigger, brighter and more populated! Did you meet our team?

All the collection are visible and a relaxing display invite to merge yourself with Sumarie's world.

The windows display: - Bonnie trousers and their classic Zig Zag prints,  retail pice £465
- Julie Bikini in white, retail price £159