How It All Started
How
did you start your career in fashion?
I wouldn’t say my story is very
straightforward, it was a life journey. It started with a passion, that became
a hobby, which then grew into so much more: it’s something I’ve always wanted
to do.
In my twenties, I was trying to figure out
the way to do it, where I wanted to work, what medium in fashion I wanted to
take. Fashion to me is an artistic way of expressing myself; it’s not for the
love of fashion just as clothes, it’s a form of art for me. I chose
resort-wear, lifestyle and swimwear purely because they represented my
favorite lifestyle, the one I like to live and I’m inspired by.
When
did design your first bikini?

That
was Tel Aviv, right?
Yes! I would wake up, go to the beach, wear
my bikini, my little shorts, a t-shirt, flip-flops and I would walk on the
beach, do my sport, have a coffee with a friend. That’s how I used to start my
day: that lifestyle, of course, is still in my heart, it’s something I want to go
back to, at some point. Obviously London is a place where you have to be for
professional reasons, if you want to be creative. At some point if you want to
enter this crazy business, it doesn’t matter if it’s photography, fashion, art,
you have to pass through Paris, London and New York. But ideally I’d like to
live in Ibiza or somewhere like that, have a bit of a different lifestyle and
be based in between. That’s exactly what I would want to do, have my own beach
boutique in which I would be selling lifestyle pieces, including swimwear.
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